The production of Rouzbeh Rashidi’s latest feature film TRAILERS has begun, it will be a project that explores the relationship between digital & celluloid images. Seventy per cent of Trailers will be comprised of 35mm film (unearthed archival material & prints of old trailers from a wide range of movies). The remaining thirty percent be various reconstructions of images or moments inspired by the celluloid trailers. This phase of production will be undertaken in a dark studio space where he will deploy stylized and highly artificial effects (using back-projection and chroma key) in a rigorous fashion. The film deals with concepts such as voyeurism and ritualistic perversion in cinema with formalistic austerity favouring science fiction and horror moods of presentation. Rashidi plans to recapture & re-create scenes from this 35mm material and investigate the history of Cinema; drawing narrative suggestions, composing & decomposing genre elements and creating a poetical interaction between sounds & images. This re-animated body of sound and image lived a full and rich life in its original form, so now by resurrecting the fragments in an experimental aesthetic, he intends to exhaust the cinematic potential of the footage by exploring & representing this material as a mental site of extreme formalism and sensory experience.